Mystery shopping or a mystery consumer or secret shopper, is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services.
Mystery Shopping is about more than just performance measurement. It is about getting a fast and fresh understanding of your business. Consumers face a complex array of brand touch points every day of their lives. To deliver a consistent brand experience, marketers need to know how consumers are actually experiencing their brand.
Our mystery shopping teams show you how people experience your products and services across every point of contact and we benchmark their customer experience against your competitors and helps you need to understand these experiences, and respond to them to maximize the return for your business.
Datascape is one of the leading mystery shopping research agencies in Bangladesh, our smart insights give you a deep understanding of your customer,
- we show you where and how retailers recommend your products
- we reveal how your employees engage with your customers
- we track compliance with service standards, product availability and price
- we create reports on your store environments and point of sale communications
- we assign consultants who are experts in your industry