Our research approach is developed from a combined framework of thinking, which focuses on the interaction of the multiple clients.

  • No hidden fees – we believe in transparency
  • No ‘black boxes’ surrounding our data analysis or analytical tools we use
  • No limit to the duration of time we spend communicating with different teams within our client
  • Flexibility in pursuing analysis that joins together your internal data and the external insight we have collected
  • Providing respondents with realistic prescribing scenarios to react to, rather than relying on claimed behavior
  • Assessing issues from multiple view points, for instance, establishing the emotional, behavioral and environmental factors impacting behavior, in addition to the rational
  • Using non-verbal data capture, such as ethnography and patient illustrations to enrich and deepen quantitative data