OUR METHODOLOGY

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Quantitative

Datascape provides quantitative solutions–from traditional to innovative approach to capture the data you need. Our research professionals are dedicated to delivering high-quality data on schedule and on budget.

  • Questionnaire designing
  • PAPI /CATI/ CAWI interviews
    • Shopping centre/Store exit interviews
    • Mystery shopping
    • Product placements
    • Continuous/tracker surveys
  • CATI scripting
  • Data processing
  • Data cleaning
  • Data analysis
  • Data conversions – to ASCII / SPSS etc.
  • Quantitative report writing

Qualitative

Datascape provides quantitative solutions–from traditional to innovative approach to capture the data you need. Our research professionals are dedicated to delivering high-quality data on schedule and on budget.

  • Depth/paired depth recruitment
  • Group / mini-group recruitment
  • Discussion guide designing
  • Conducting
  • Transcription
  • Content analysis
  • Report writing

Desk research

Desk research techniques are employed for stand-alone projects such as competitor and market analyses, but also sometimes combined with primary research to give a thorough market overview.

  • Analysis and interpretation of statistical data
  • Internet/web research
  • Reviews/appraisals of websites and printed materials
  • Audits