Quantitative
Datascape provides quantitative solutions–from traditional to innovative approach to capture the data you need. Our research professionals are dedicated to delivering high-quality data on schedule and on budget.
- Questionnaire designing
- PAPI /CATI/ CAWI interviews
- Shopping centre/Store exit interviews
- Mystery shopping
- Product placements
- Continuous/tracker surveys
- CATI scripting
- Data processing
- Data cleaning
- Data analysis
- Data conversions – to ASCII / SPSS etc.
- Quantitative report writing
Qualitative
Datascape provides quantitative solutions–from traditional to innovative approach to capture the data you need. Our research professionals are dedicated to delivering high-quality data on schedule and on budget.
- Depth/paired depth recruitment
- Group / mini-group recruitment
- Discussion guide designing
- Conducting
- FGDs & DIs,
- In-home visits,
- Diary studies,
- In-store
- Mystery shopping, etc.
- Transcription
- Content analysis
- Report writing
Desk research
Desk research techniques are employed for stand-alone projects such as competitor and market analyses, but also sometimes combined with primary research to give a thorough market overview.
- Analysis and interpretation of statistical data
- Internet/web research
- Reviews/appraisals of websites and printed materials
- Audits