Mystery Shopping, An Effective Tool for getting accurate consumer insights
Mystery shopping or a mystery consumer or secret shopper is a tool used externally by market research companies, watchdog organizations, or companies to measure service quality, compliance with regulation, or to gather specific information about products and services.
Mystery Shopping is about more than just performance measurement. It is about getting a fast and fresh understanding of your business. Consumers face a complex array of brand touch points every day of their lives. To deliver a consistent brand experience, marketers need to know how consumers are experiencing their brand.
Our mystery shopping teams show how people experience your products and services across every point of contact. We benchmark their customer experience against your competitors, help you understand these experiences, and respond to them to maximize the return for your business.
Datascape Research and Consultancy limited is one of the leading mystery shopping research agencies in Bangladesh; our brilliant insights give you a deep understanding of your customer,
- we show you where and how retailers recommend your products
- we reveal how your employees engage with your customers
- we track compliance with service standards, product availability, and price
- we create reports on your store environments and point of sale communications
- we assign consultants who are experts in your industry