As leaders in utilizing cost-effective, creative options, Research Insights can help you uncover consumer wants and needs, find hidden opportunities, and understand cultural differences. We can explore your competitive environment, within the U.S. and around the world.
Research Insights provides tailored qualitative research in a timely, ethical manner with the utmost respect for individual differences and ideas. We utilize a style that is thorough, yet casual and relaxed, with an ongoing commitment to make each participant feel comfortable, listened to, and respected.
People like talking to us because we listen!
Qualitative Research Expertise includes:
- Focus groups
- In-depth interviews (IDIs)
- Dyads, triads, and mini-groups
- Affinity groups
- Ethnographic research
- Observation and usability
- Voice-of-the-customer
- Investigative interviews
- Investigative market studies
